The Indian smartphone market was positive in Q3 of 2025, according to Countpoint’s report. The market grew in sheer volume by 5% Year-over-Year compared to Q3 of 2024. But even more impressively, it grew 18% in value YoY.

That’s because of an increase in the premium segment (phones above INR 30,000) – shipments grew 29% YoY, driven by robust demand for Apple and Samsung flagships. Apple secured 9% of the total volume but impressively, 28% of the value share. Samsung was second, in value terms, at 23% of the entire market share.

Vivo was first in volume of shipped phones and third in value. The brand (excluding iQOO) enjoyed success with its T-series midrange lineup.

iQOO was the fastest-growing brand in terms of volume with 54% YoY. Motorola’s shipments grew an impressive 53% YoY, thanks to strong demand for the G and Edge series. Lava was the fastest-growing brand in the under-INR 10,000 segment.

MediaTek led the smartphone market with a 46% stake, followed by Qualcomm with 29%.

Source