Halftime Show Press Conference Breaks Records
Within the first 48 hours, the Apple Music Super Bowl LX Halftime Show Press Conference with Bad Bunny became the most watched in Super Bowl history with more than 63 million views across an array of related content, including the live stream and social clips.
Bad Bunny Listens Rise on Apple Music
Immediately after the Apple Music Super Bowl LX Halftime Show, Bad Bunny listens on Apple Music were up 7x. “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” were the most streamed songs immediately after the show.
Additional Insights from Apple Music
Following the release of the official Halftime Show trailer on January 16, plays of Bad Bunny tracks surged on Apple Music.
- Plays of “BAILE INoLVIDABLE” surged by 54 percent in the U.S. and 36 percent globally.
- “BAILE INoLVIDABLE” plays saw a notable lift in non-Spanish-speaking countries, including Canada (60 percent), the UK (54 percent), and Brazil (43 percent).
- Lyrics views for “BAILE INoLVIDABLE” jumped by 119 percent in the U.S. and 79 percent globally.
- “BAILE INoLVIDABLE” jumped to No. 1 on the U.S. Latin chart.
- “BAILE INoLVIDABLE” was a top 10 song in nine U.S. cities. The hit single jumped 50 chart spots in Chicago and 71 chart spots in Houston, landing in the top 10 of two cities with large NFL viewerships.
- The top songs were 1. “BAILE INoLVIDABLE,” 2. “DtMF,” 3. “Tití Me Preguntó,” 4. “Moscow Mule,” and 5. “Vete.”
- The top listener cities were 1. Mexico City; 2. New York City; 3. Los Angeles; 4. Lima, Peru; 5. Chicago; 6. Houston; 7. Dallas; 8. Miami; 9. Santiago, Chile; and 10. Ecatepec de Morelos, Mexico.
Bad Bunny Soars on Shazam
In the lead-up to Super Bowl LX, Bad Bunny fans have flocked to Shazam, with volume on the artist’s tracks increasing month over month since November.
- In the U.S., average daily Shazam recognitions were 8 percent higher throughout January than in the previous month.
- In January, monthly U.S. radio spins of Bad Bunny reached their highest point since June 2025, with a 13 percent uplift on the six months prior.
- Since Bad Bunny was announced as the Apple Music Super Bowl LX Halftime Show headliner, his lyrics have been viewed more times on Shazam than any other non-English-language artist, with the U.S. leading the way for views.
- “BAILE INoLVIDABLE” saw a 130 percent increase in Shazam volume on January 16 — the day the official trailer was released — compared to the daily average for the seven days prior.
- In the U.S., “BAILE INoLVIDABLE” had more Shazam activity than in any other country on January 17 and 18.
- “BAILE INoLVIDABLE” reached No. 30 on the U.S. Shazam chart on January 22 — its highest position since February 2025.