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Substack vs. X vs. LinkedIn vs. Medium vs. Blog

Published on:

I’m so confused. I suppose that’s what you get when you hibernate from all things public for two years, then pick your head up and try to figure out the best way to engage with the world again.

When life was simpler, I just posted to my blog at feld.com. You could subscribe by RSS or email (via MailChimp). It automatically tweeted a link to the post.

When Medium became a thing, I used a WordPress plugin to cross-post there until it stopped working. Eventually, I grew tired of having the same context appear on Google twice – once under my blog and once under Medium, so I deleted my Medium account since I wasn’t using it for anything else.

When I fired everything back up on April 21st, WordPress now had a LinkedIn cross-poster built in, but no longer had a Twitter option. I had deleted all the social apps from my iPhone when I hibernated, so I downloaded X, LinkedIn, and Jetpack and got everything working again. I also learned some new and exciting things, such as how to use AI to generate a featured image like the one in this post, which, er, has some issues …

So, I now have:

I’ve been unsubscribing from Substack spam for two years, mysteriously ending up subscribed to newsletters I didn’t want. I was curious about how the user interface worked, so I set up a Substack account yesterday. I ran a survey on X and LinkedIn to see if I should use my Substack account for content for Give First: The Power of Mentorship, along with my blog.

A LinkedIn post by Brad Feld discussing the possibility of starting a Substack for his book, 'Give First: The Power of Mentorship,' featuring a poll with response options 'Yes' and 'No' with percentage results.

Pre-hibernation, my engagement on Twitter was 5-10x my engagement on LinkedIn. This has now flipped, and LinkedIn is 2-5x my engagement on X.

True to style in 2025, I have endless email, iMessage, and Slack. I reinstalled WhatsApp and joined a few groups. I’m even trying out Vinly and Whop to see if either is a good community system for Give First: The Power of Mentorship, although I need to find time to put some real effort into both to see if they are useful.

I’m not entirely sure what I want to do at this point, so, like many other things in life, I’m figuring it out by playing around with stuff and gathering feedback along the way.

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